Marketing to Hispanic Americans Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing to Hispanic the Statesns - Research Paper ExampleCompanies and business firms that use specific Hispanic business models to target Hispanic consumer argon likely to become successful in the highly evaporable and competitive business world.Marketing to Hispanics should take the aspect of ethnicity into consideration because ethnicity is important to all minorities for the purpose of identity. 67% of Hispanics suggest that ethnicity is an important element of their identity. Furthermore, 78% of them suggest that they are proud of their ethnic identity (Yahoo, n.d.). Ethnicity determines the individuality, faith, values, views on gender roles, and consumption behaviors and attitudes of the Hispanics. This makes the aspect of ethnicity even more significant in marketing to Hispanics. Drivers of ethnicity for Hispanics in America include political views, speech and dialect, reunions, family, gatherings, eating habits and preferences, and home dcor. Hispanic reactions to news c ontent are often motivated by ethnicity. For instance, ethnicity influences the choices of Hispanic Americans regarding fashion and style, beauty, finance, entertainment, food, and restaurants. The shopping content of Hispanic Americans is also influenced by ethnicity.Hispanic Americans may be classified into first and second contemporariess. For both first and second generation Hispanic Americans, ethnicity is an important aspect their present and past. However, first generations Hispanics are connected with their ethnicity more strongly than second-generation Hispanics. firstborn generation Hispanics are ethnically influenced by their Spanish shopping content, but second-generation Hispanics are not frequently influenced by their ethnic Spanish shopping content (Valds, 2000). Both first and second generation Hispanics are greatly influenced by how news media and marketing campaigns in the media cover them.