Use of the Website and Social Media of Woolworths

USE OF WEBSITE AND SOCIAL MEDIA OF WOOLWORTHS LTD Woolworths Ltd is retailer so main(prenominal)(prenominal) goal is to sell. Scale of online discloseping increased manif hoar in remainder devil decades. In present sequence in developed countries, much(prenominal) as Australia customers s heyday buy online al intimately eitherthing. On this base arose the pauperisation to create a new field of selling internet marketing and e-commerce. THE BASIC UTILITY AND USER-FRIENDLINESS OF THE FIRMS WEBSITES From entirely 32 divisions of Woolworths Ltd, 16 have websites. Also there is one website which belongs to Woolworths Limited and describes enterprise as a whole.All websites fulfil different roles. DIVISIONS CHARACTERISTICS Woolworths Limited Customers can find reports, media releases, announcements, instrument panel of directors and management, training for investors, characteristics of strategies and actions adopted by company. http//www. woolworthslimited. com. au/phoenix . zhtml? c=144044&p= inhabitationpage AUSTRALIA Woolworths Woolworths is main division of Woolworths Ltd. Now, there are oer 700 stores in Australia which serve over 13mln customers every week. Its website is the most developed from all divisions.Customers can buy online goods via site, make up information astir(predicate) performances, use interactive options, store locator or leave feedback. http//www. woolworths. com. au/wps/wcm/connect/website/woolworths Thomas Dux Grocery Website pop the questions however information roughly new access products, promotions, recipes and store locator. http//www. thomasdux. com. au/ BWS Beer Wine pot liquor Via this website customers might only find information some types of alcohol interchange in stores, current offers in stores. Except from wines and beers in this sores there is porta to buy hard liquor. ttp//www. beerwinespirits. com. au/ Dan Murphys This is online shop where customers can buy all types of alcohol. Additionally, cus tomers get knowledge ab surface offers and events. http//danmurphys. com. au/dm/home. jsp Cellarmasters Online shop selling wines only (white, red and sparkling). Also provides information about hot deals and gifts. http//www. cellarmasters. com. au/ ALH Group Website of Woolworths hotels. Customers may find information about company, media releases, venues, social responsibilities. http//www. alhgroup. com. u/ Caltex Woolworths/ Safe direction gasolene Website has information about products, offers, rewards, gift cards, natural rubber issues, petrol station locator. http//www. woolworthspetrol. com. au/home Big W Online shop (home & garden, beauty & health, baby, electronics, entertainment, toys, sports & leisure) store locator, online catalogue, and big sale in stores. Has link to Facebook account. http//www. bigw. com. au/bigw/home. jsp scape smith Electronics online shop TV & Video, Audio & Mp3, photography, computers, printers and office, mobiles & wireless, car & GPS, g aming, home & security, kids technology.Customers can take advantages of online deals, store locator and golf relate to social media websites (Facebook Twitter, YouTube). http//dicksmith. com. au/dsau/home. jsp Masters hearthstone Improvements Website provides only information about new coming products, promotions, store locator and tips about decoration Ideas & Inspirations. http//masters. com. au/ NEW ZEALAND Countdown Countdown fulfils the analogous role as Woolworths in Australia main supermarket in New Zealand. Online shop, offers, stores, community, overview of company. http//www. countdown. co. z/ Super evaluate Website provides information about current promotions, new releases, overview of company, tips about food and nutrition. http//www. supervalue. co. nz/ Fresh Choice Website has the same layout as Super nurse site only colours are different. Store differs from Super evaluate by wider range of products (SV convenience store, FC full-service store). http//fres hchoice. co. nz/ Dick Smith Electronics Its website has the same layout and sate as Australian Dick Smith website. Online shop. http//www. dicksmith. co. nz/dsnz/home. jsp INDIACroma Website provides information about electronics products getable in stores, special offers and news and media. http//www. cromaretail. com/ Table shows there are two main purposes of running website in case of Woolworths divisions. One of them is to provide information about products, current special offers, and overview of company, media releases and news, recipes and tips which can be usable to customers. It is used so the client can get the information he needs before leaving home. Customers focus on saving time and money and comparing offers to choose the best one which would fit their needs.Companies gain ground that they must become competitive in its sector to ensure marketing success. Seven divisions have online retailers. It is a very dynamically developing separate in retailer world. Onlin e shopping statistics give full view on this subject. * 88% internet users undertake one or more e-commerce body process * 69% have purchased one good or service in last six months * 1 in 5 Australians do most of their shopping online * Australian traffic to online retail sites * eBay 5,576,000 ludicrous visitors * Amazon 2,191,000 unique visitors Woolworths 1,488,000 unique visitors * Average 15% growth of internet shopping every year since 2005 * Market share of internet shopping of 7% of all retail sales (14% growth from last year) * Australian-based ecommerce sales A$16. 9bln in 2009, A$33. 3bln in 2015 These facts bring about that online shopping has dormant potency which most companies need to utilise to acquire new customers. To be winning a company must develop its website so that it will be attractive to customers. This attractiveness is defined as user-friendliness of the website.thither are some customary characteristics features which determine user-friendliness access to site correspond, logical navigation structure, low absolute frequency of errors occurrence, consistent design and layout, access site assay tool, access to striking enlarge, easy language, search engine friendly, easy access to main navigational links in the page heading and footer and access to links to social media. There are also many more criteria which makes websites user-friendliness. undermentioned table shows application of these elements on companies websites. has feature and is user-friendlyX/+ has feature but is not user-friendly X doesnt have feature Site map Navigational structure Low errors occurrence Design and layout Site search tool Woolworths X + + +The best design + Thomas Dux Grocery +/X unspeakable viewableness X/+ + X/+Poor design + BWS Beer Wine hard liquor + + + X/+Poor design X Dan Murphys X/+ defective viewable + + + X/+Only for products Cellarmasters X + + + + ALH Group X/+Bad visible + + X/+Old fashion expression X Caltex Woolwor ths/ Safeway accelerator X/+Bad visible + + X/+Old fashion style + Big W X/+Bad visible + + + +Dick Smith (AUS and NZ division) X/+Bad visible + + + + Masters Home Improvements X + + + + Countdown X + + + X/+Not on home page Super Value X + + + X Croma X/+Bad visible + + + + Contact details Easy language Search engine friendliness Navigational links Social media links Woolworths + + + + +Facebook Thomas Dux Grocery + + + + X BWS Beer Wine Spirits + + + + X Dan Murphys X/+Bad visible + + + X Cellarmasters X/+Bad visible + + + X ALH Group + + + + XCaltex Woolworths/ Safeway Petrol +prominent + + + X Big W X/+Bad visible + + + +Facebook Dick Smith X/+Bad visible + + + +Facebook, Twitter, YouTube Masters Home Improvements + + + + +Facebook, Twitter, YouTube Countdown X/+Bad visible + + + +Facebook, YouTube Super Value + + + + X Croma X/+Bad visible + + + X The table shows that generally websites are user-friendly. jerry-built points are repeated in some sites. The most common weakne ss is placing site map and contact details in bad visible location usually in page footer.Second thing is poor and old fashion design computer graphic is nearly developed and websites should conform new solution to increase attractiveness and relevance of website. Smaller retailers do not engage in internet marketing and e-commerce. They use only information function in relation to their customers. Other elements work out smoothly and internet users should not have problems with navigation on the websites. reduction for young people is the use of social media links. User-friendliness of the websites should be assessed positively. WEBSITES AND THE CUSTOMERS net income sources announce respective(a) rankings and list of top online retailers. On the list of 60 most ordinary listing retailers there are 3 retailers belong to Woolworths Ltd 7 Dick Smiths Electronics, 8 Dan Murphys and 18 Woolworths. List of Australias top 10 online retailers from February 2011 contains 2 retailer s again Dick Smiths and Big W. Dick Smiths were on the list three years in the row so it shows how well running is the website. Design, updates and layout of website encourage customers to shopping online. Success of Big W is outstanding because it started its activity on the Internet at 10th May 2010.The easiest way to check what costumers think about company is to follow forums where they express their opinions. There are massive numbers of people who buy online and most of them do not complain about the quality of shopping on the Internet via its websites but complain about time they have to wait for delivery. Is it website stigma? Delivery is next stage of internet purchase so credibly people who organise work in warehouses bear responsibility for cargo area time. References Communications report 201011 series Report 1 E-commerce market in Australia Online shopping Online Available from http//www. cma. gov. au/webwr/_assets/main/lib410148/CR_comp_report1-E-commerce_Marketpl ace_in_Australia. pdf Accessed on 01st January 2012 approximately Popular Listings Online Available from http//www. aussie-shopping. com/directory/popular-listing. html? limitstart=20 Accessed on 01st January 2012 Walsh, J. , 50 Tips to a User Friendly Website Online Available from http//www. designinginteractive. com/design/50-tips-to-a-user-friendly-website/ Accessed on 01st January 2012 Online shopping Woolies or Coles? Online