Product positioning Essay

What do you do? adjudge in mind that the question has to be answered from the customers crest of view and clearly state what the yield does for the customer. Customers develop opinions ab pop out companies and harvestings, and the side of each in the mind of the customer always occurs in likeness to the competition or the customers other alternate(a)s (which may accept doing nonhing). While market placeing communications play a part in developing the desired position, its worth noting that in reality customers bedevil up their minds based on a wider range f factors, including packaging, pricing, convergence performance, references and media recommendations. lieu primitives position is the single greatest influence on a customers buying decision. Each customer evaluates fruits in the market according to their mental map of the market. Positioning exists in customers minds, not in pose statements. People do not easily or willingly change their minds about a products po sitioning. Positioning essential first demonstrate a products relevance, exploitation supportable, credible, nd factual terms. Making the product easier to buy through powerful positioning makes the product easier to sell.Mapping the market Mapping the market involves identifying and staking out the most relevant customer segments. It enables you to establish and potentially control how your product is viewed in terms of public assistance and specialism. Benefit The advantage conveyed by the product to the take aim customer based on his make conclude to buy. makes you whimsical in the marketplace, at the same time bearing relevance to the Positioning template The positioning template can help you to express the fundamental value proposition that your product provides to a target customer and the market.It must identify the target customer or market compelling reason to buy products placement within a naked or existing category key benefit that directly addresses the compe lling reason to buy primary alternative source (i. e. , competitor) of the same benefit key difference or point of differentiation Positioning statement The positioning template enables you to create a positioning statement, which xplains who you are, what you offer, whom it is for, and why it is grand and compelling.The positioning statement should meet several key criteria It effectively identifies the target customer or segment, and makes the situation clear and understandable. It makes your claim (and related benefit) concise, singular and compelling, and supports it by credible evidence. It makes the differentiation statement concise, singular, compelling, and supportable, and it reflects the target customers attributes and environment. It passes the elevator test (i. . , it can be explained in a a couple of(prenominal) words).Using the template, a positioning statement can be organize like this For (target customer or market) Who (have a compelling reason to buy) Our produc t is a (products placement within a new or existing category). That provides (key benefit that directly addresses the compelling reason to buy) Unlike (primary alternative source (i. e. , competitor) of the same benefit) Our product (key difference or point of differentiation in relation to the specific target customer) Positioning and market type In a new market, you must define the market and your familiaritys place within it.This involves positioning your company to visionary buyers as a thought leader within an emerging, highly promising market category. You must also demonstrate your products benefit or competitive advantage against existing products and the status quo. In an existing market, the positioning changes. Here, it must demonstrate to credible and comprehensive option for the customers needs. In ramble to achieve the desired positioning, your communication must clearly articulate your unique points of differentiation.