firms §Industry dominated by 2 firms AHV resigns and Berne Manufacturing ·These 2 firms keep in line 60% of the market §2 main competitors for scissor lifts: ·AHV lifts ¨Not as quality ¨Sold for 20% less(prenominal) than Duncan Lift ·Mete Lift ¨High quality lift ¨Sold for about 5% less than Duncan Lift ØLift sales are currently about 49,000/year in northern America §Each lift sells for an average retail expenditure of $10,990 ·Duncan Industries receives an average of $9,210 per lift sold · vThe Organization ØDuncan Industries §The Duncan Lift was judged by some as topnotch to competitive offerings because of its design, the quality of workmanship, the safety features, the easing of installation, and the five-year warranty §As of early 2000, Duncan Industries had substantial a reputation for a quality product sanction by good value in the hoist lift market, primarily in the ramble alignment segment §The sales force is knowledgeable enough to sell, install, and redevelopment the social units ·The sales force only accounted for 25 percent of the unit sales each year ¨The rest of the sales were made by a U.S. wholesaler §! Duncan Industries distributes a catalogue-type package with products, uses, prices and other compulsory development for both distributors and users §The companys success to epoch was ground on a strategy of offering a superior product that was primarily targeted to the needs of specific customers Ø commercialize status § get along lifts consisted of 79% of total lift sales in North America in 1999 §In 2000, Duncan industries had a market care of 45.5% of...
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