Assignment: Wolfgang Keller at Königsbräu-Hellas A.E.

Case Situation Königsbräu-Hellas A.E., the Greek subsidiary of the Munich-based beer maker of pension beer, which has the reputation as being one of the best-managed and close paying brewers of premium beer in the world, was facing the enigma of declining gross revenue until Wolfgang Keller coupled the partnership as managing manager. It barely took Keller three geezerhood in succeeding to turn rough the company from a loss of $2 jillion per year to change magnitude earnings of $5 one million million by, changing the marketing strategy, hiring a vernal top- heed group, restructuring the sales force, and getting a 4th brewery in Salonika (2). Despite this success, there were roughly discrepancies that occurred intra-company between Wolfgang Keller and Dimitri Petrou, the director of the commercial department, attributable to various management styles. Wolfgang Keller is 34 days old, fluent in Greek, graduate of the Harvard phone line groom and well experience d for his young age. He worked as strategical planner for a large German fodder company and was shortly afterwards made general autobus of a small subsidiary in Greece that was in trouble. two old age later he joined a $20 million subsidiary in Germany to help out of the crisis.

Thus, he washbasin register two successful turnarounds of struggling companies in his career, which contributed him a reputation as an excellent hands-on manager. Dimitri Petrou , 10 years older than Keller, highly cultivated and intellectual, has worked for consumer-orientated multinationals in the join States, Greece and France a nd joined the firm 2 years earlier. In contr! adistinction to Keller, Petrou practices a more(prenominal) delegate management style. Different opinions about the assignments and scopes lead the consanguinity between Petrou and Keller to become more and more distort which jeopardise the interests and wellbeing of the company. Analysis of the Problem The keystone of Kellers untried marketing strategy existed on focusing on the distributors by strengthening them...If you want to get a full essay, indian lodge it on our website: OrderCustomPaper.com

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