MARRIOTT INTERNATIONAL INC cover up MODULE: ULMS 702 COURSE gentle: MANAGING THE ENVIRONMENT REPORT COMPILED BY MEHAK OBERIO- 200905745 SYED RAZZAQ AHEMD SHAH - 200919695 SUNDAY ODII - 200901123 CATHERINE SUBANDRIO 200907827 SUBMITTED ON: 23/11/2012 control board OF CONTENT: 1.0: Introduction.5 1.1: pile history..5 1.2. smear Portfolio....6 1.3. Competitors..6 1.4. Companys Revenues...7 2.0. SWOT analysis...7-8 3.0. PESTEL Analysis.....9 4.0. necessary and append....10 4.1. Price elasticity of Demand...10 4.2. Income elasticity of Demand...10 4.3. Marriotts commercialize Structure..........................................................................................11 4.4. Price discrepancy......12-13 5.0. Driving Forces...14 5.1. Internal brainish forces...14 5.2. External driving forces..14-15 6.0. Market Segmentation....15 6.1.
Target Markets...15 6.2. Brand Positioning........16 7.0. Marketing Strategies16 7.1. trueness Programs....16-17 7.2. Media Marketing....17-18 8.0. Recommendations18-19 9.0. References19 EXECUTIVE SUMMARY: This survey gives a background on Marriot International Inc and its brand portfolio do up of exuberant service, luxury, select-service and extended stay brands. It also shows the companions major competitors within the hospitality industry add-on a brief on its collected revenues as of year-end 2011. The spread over investigates into key external trends within...If you want to get a full essay, order it on our website:
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