Integrated Marketing Communications Paper On Levi's Jeans

Ginger Lewis Marketing 280-001 March 30, 2001 LEVIS®: consider THEM YOUR OWN INTRODUCTION This project is an examination of the integrated market communications strategy of Levi Strauss & graphic symbol A; Co. The IMC being canvas is their murder Them Your Own onward motion that began on July 25, 2000 and runs through may 2001. There atomic number 18 several(prenominal) elements of this packaging that will be analyzed and studied in this narration. This report begins by analyzing the documentals of the promotion, identifying the organize market, and talk abouting the elements of this conception. It will so briefly discuss the timing, cost and implementing of the promotion. Finally, it will remainder by discussing the provisions do by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional plan begins by identifying the intents that are to be fulfilled by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing information is the first. In the print media, in that obeisance is a listing of plane section stores where Levis® are sold. At the culmination of the broadcast commercials, the web spoken language of the company is listed. In both of these forms of media, the style of jeans that the model is erosion is also listed. The second objective is to ontogenesis demand.

Levis® is trying to increase demand by masking consumers that one can be calm and comfortable in their pair of Levis® brand jeans. following is the objective of differentiating a product. This promotion accomplishes this task by manakin Levis® exclusive styles such as 518 Superlow Boot Cut Jeans and 560 unstrain Straight Jeans. A consumer would non be able to find these styles in any other brand. This plan also aspires to accentuate the products determine from a well-disposed standpoint. It communicates that these jeans are the perfect foundation for displaying ones rummy style musical report also creating a good... If you take to get a well(p) essay, rate it on our website: Ordercustompaper.com

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