Aqualisa Quartz: Case Study

1. What is the Quartz value proposition to plumbers? What is Aqualisa Quartz value proposition to consumers? The value proposition of Aqualisa Quartz to plumbers is that it is easy to install; it is more profitable because they are able to do more installations. Because the installation process is less complicated, it takes less time to install (only half a day compared to 2 days previously). This gives plumbers the opportunity to install more units and capture some of the historical 6-month waiting list for plumbing jobs. Due to a less complex installation process, even apprentices are able to do installations, instead of only certified plumbers. The Aqualisa Quartz product also delivers excellent results, which gives the plumbers increased credibility with consumers for installing a superior product with less malfunctions. The value proposition of Aqualisa Quartz to consumers is that it had efficient and reliable water pressure and temperature. It is safe to use for kids and elderly people. It has a one touch control with a red light indicator which allowed consumers to know when the water reaches the desired temperature. Once the temperature is set, consumers only need to push the one touch control and wait for the light. It is much easier to install for the DIY sector of consumers since it does not require excavation of the wall to reach plumbing. The Aqualisa Quartz also has excellent design and aesthetics. The control box could now be placed in any space close to a water source and electrical outlet – even in out of sight locations. 2. Why is the Quartz shower not selling? Sales of the Quartz shower are significantly below expectations. There are a few contributing factors. Slow Adoption Processes. Most plumbers are wary of new technology and do not trust it, especially in light of previous electronic control failures. In addition, plumbers establish a comfort level with a particular brand and see changing their preferred product as an unnecessary cost. The uncertainty of its performance, which may result in having to do repair work, plus the time to learn a new product, is seen as a hindrance. They seem to adhere to the rule, â€Å"If it ain't broke, don't fix it. † Although there has not been much adoption with the product, plumbers also may pose a potential challenge with the structure of their fee chedule. If a labor cost of 40 to 80 pounds per hour was reduced by 75% because of the ease of installation, a plumber may have to schedule almost three times as many shower jobs to make up the potential loss in labor revenue or use the time to deliver other services. Sales Targeting and Cannibalization. With the sales force spending 90% of their time on existing accounts, there is inadequate focus on trade shops – which target plumbers. It also creates the threat of cannibalization of the other product lines. Typically, new products should be introduced to existing customers to either capture new revenue or replace aging products. Another approach is to introduce the products to new customers. In this case, the product poses direct competition and the sales team seems unsure of how to proceed when adding the Quartz to their typical sales process. The solution is for companies to refocus the sales team to target new customers or segment a portion of the sales force to specialize in a particular product line. Product Testing versus Market Research. The research and development team at Aqualisa seem to do a good job of obtaining feedback from the users and to determine what would make the best user experience. However, there does not appear to be any feedback gathered from its primary customer base on what problems they are facing, how this new product may solve them, and ultimately how it may benefit the plumbers. The approach assumes plumbers will catch on because it was simply a better shower. However, that is not the current situation. 3. Aqualisa spent three years and 5. 8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? The Quartz line product is worth the time and money that Aqualisa spent developing it. The company has been able to create an innovative, break-through product in an extremely mature industry. Given the current pricing model, Aqualisa can break even on its investment by selling slightly over 18,700 units (assuming a 50/50 split between the two models offered). There were 550,000 power shower class units sold in the United Kingdom in 2000, so selling just fewer than 20,000 of such a superior product should be an achievable goal. The Quartz is a mainstream product that appeals to anyone who can afford it. While the Quartz may have failed to post strong initial sales numbers there is clearly a demand in the United Kingdom (and probably the rest of Europe) for a product that fixes all of the problems associated with the old plumbing infrastructure that exists in this part of the world. When there is strong demand and only one supplier that adequately addresses all the consumer needs the only missing ingredient is a proper marketing campaign, which is clearly lacking. If Aqualisa can effectively convey the benefits of the Quartz units to both plumbers and consumers adequately there is no reason Quartz cannot fuel Aqualisa’s growth for the next several years. 4. Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense? The act of managing multiple brands is a thin tight rope walk that can help elevate a brand yet almost just as easily diminish it. Aqualisa has recognized distinct markets within the overall market of showers. An excellent example of multiple brands can be drawn from the brief anecdote at the beginning of the paper with the mentioning of the Marriott that Mr. Rawlinson was a guest of. Marriot has a multitude of brands within their brand. Consumers come in any and every form, from those who seek quality first and have the means to pay the price for the best to those who look at the price tag first and compromise on quality and everywhere in between. Marriott consists of the Courtyard, The Fairfield Inn, Marriott Resorts, and Residence Inn, just to name a few. The goal is to isolate the needs and demands of specific types of consumers and utilize each brand to specialize and cater to that type of consumer. They have broken down their branding into an architecture defining the brands categories as; iconic luxury, luxury, lifestyle, signature, modern essentials, extended stay and destination entertainment. More than just creating these branches they have focused on distinctly establishing a separate identity for each brand while still embodying the overall total brand’s mission. This is a difficult juggling act in multiple brand management, teetering to find the perfect balance between separation and unification. The extended stay category consists of those rooms including kitchens, and other amenities to cater more too long term guests for example. Any market is filled with a myriad of different consumers so to generalize them with one brand as a ‘one size fits all’ service would be foolish. Marriott has spent a great sum of advertising and marketing dollars and effort to research the market and gain insight into the demands of the consumer. This has also been accomplished by varying pricing points, among other factors, in order to break down the target market into multiple targets. This allows the brand to better serve each demographics specific needs more efficiently and effectively. Aqualisa recognizes the same trend within the shower market. As stated in the case study, the United Kingdom’s buyers tend to fall into three pricing segments: premium, standard, and value. Aqualisa has developed three brands respectively: Aquastyle, Gainsborough, and ShowerMax, to penetrate these markets. Not only are consumers concerned with price but also ease of use, installation and performance. These various factors translate to different types of end users. They consist of the DIY consumers, plumbers, developers and contractors, and the retail consumer. These varying users each need to be reached through distinctive means. Tradeshows are the best place to reach plumbers and developers while options like hardware stores and showrooms are best for DIY and retail consumers. In a market such as the shower market in the UK, there needs to be several strategies and methods of market penetration. In order to best cater to these different strategies, Aqualisa must customize and tailor fit a product line designed for each market segment. This example is a quintessential instance where multiple branding is the best option. Just making one brand in this case would most definitely pigeon-hole their operation and typecast them as just being a product for only one or two types of consumers. A singular brand would in turn ostracize the needs of other various types of demand within the market. The sheer fact that there are commercial and residential applications support the fact that multiple product brands are required. Promoting a universal message and ideal for your brands that encompasses all product lines and bridges their differences is imperative; Aqualisa has chosen a wise strategy in pursuing multiple brands. 5. What should Rawlinson do to generate sales momentum for the Quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market, or target developers? Should he lower the price of the Quartz? Or should he do something different altogether? Although the Quartz is truly ground breaking and innovative in terms of function and design, many consumers and industry professionals alike are not fully aware of its features and benefits. Aqualisa should commit to an aggressive marketing and advertising campaign targeted towards the consumer and DIY markets respectively. Targeting consumers directly will increase brand recognition, provide product differentiation, and in turn allow customers to make informed decisions. Armed with information from customized advertising and marketing strategies, customers are in a unique position to reduce the leverage plumbers have traditionally had in selecting installation brands. The price point for the Quartz should not be lowered because it is a new revolutionary product with essentially no market competition. However, Aqualisa should develop methods to effectively mitigate the immediate and continuing impact of cannibalization as they strive to increase Quartz’s sales. Aqualisa could also benefit from developing a marketing scheme to target plumbers and or industry professionals. Plumbers are influencing 73% of all shower purchase decisions, so getting there buy-in is crucial. Additionally, the overall lifetime value of a single plumber could be well into the tens of thousands of euros (where as the lifetime value of a consumer is a few hundred). The organization acknowledges the challenges it faces with products boasting technological advancements due to industry skepticism. This reluctance has undoubtedly been responsible for the lack luster demand as evidenced by product availability within trade shops. As part of this strategy the company could offer a series of workshops, trade, or industry shows designed solely for plumbers to showcase the Quartz features, reliability, and installation ease. In regards to distribution, Aqualisa needs to do a better job of getting their products into the market. Aqualisa currently has only a 40% presence in trade shops and 25% in show rooms. In order to truly make a difference in sales, the product needs to be available in more outlets for purchasing. Distribution must be expanded. With the aforementioned strategies, an increased presence is needed in trade shops, show rooms, DIY chains and general consumer stores to increase brand awareness and recognition. A lower pricing structure would not be a good strategy for the long term because it will reduce profit margin. There is some room to lower the price of the Quartz to match the profit margins on the other Aqualisa products. Currently the Quartz line is close to a 32% profit margin, in comparison to the other Aqualisa products which range from 22% to 32%. The majority of products fall near 26%. However, lowering the price may be a viable option in the future after sales volumes have increased significantly. Listed below are specific strategies Aqualisa could adopt and implement to increase Quartz sales volumes. Strategies:

Ocean Pollution

Sea Pollution The pollution of the ocean is rapidly becoming a crucial problem on Earth. The major causes of sea pollution are oil spills, toxic waste, and dumping of other harmful materials into the ocean. This pollution will directly affect the living organisms in the ocean and indirectly affect human’s health and resources. We, as humans, should learn more about these in order to have the knowledge on how to solve this problem effectively. Oil spill is perhaps the most publicly acknowledged cause of sea pollution.Large tanker accident like the Exxon Valdez had been rapidly known worldwide. This incident happened in Prince William Sound, Alaska in March 1989, where the Exxon Valdez, an oil tanker, grounded on Bligh Reef, spilling almost 11 million gallons of crude oil. It is considered as one of the most devastating human-caused environmental tragedy. Plenty of people didn’t realize that hundreds of millions of gallons of oil are quietly end up in our oceans by other sources such as routine shipping, run-offs, and dumping every year.Toxic wastes are poisonous chemical and biological materials that are produced from industrial plants or facilities and agricultural work that are carried away through freshwater and into the rivers, lakes, and ocean. These dangerous pollutants include chemical contaminants such as Lead, Mercury, Asbestos, Sulphur, Nitrates, etc. , and biological contaminants such as bacteria, viruses, protozoa, etc. Dumping of litter into the ocean can cause huge problems to the marine life. The ocean is a virtual dumping ground for rubbish.That garbage includes scrap fish nets, plastic bags, tin cans, glass or plastic bottles etc. Sea pollution will cause different harmful effects on the wildlife. For example, oil spills frequently the kill marine lives and further cause extinctions. Blow holes of the whales and dolphins will be clogged by the oil, making them very difficult to breathe and communicate regularly. And the fur of the otters, seals and penguin will be coasted by a thick layer of oil, leaving them exposed to hypothermia.When oil floats on the water, this will block the sunlight from the photosynthetic aquatic plants. Sea pollution is also harmful to human’s health. Although it may not directly and immediately affect human’s health, it can damage our health after a long term of exposure. For instance, industrial waste is one of the dangerous pollutants which are extremely harmful to human’s health. Chemical properties such as Mercury and Lead are consumed by human indirectly from consuming fishes that have been caught from the polluted ocean.And Lead is dangerous to our health, especially children’s and pregnant women’s as it accumulates in the body and will affect the central nervous system. There are many ways that ocean pollution can be prevented or controlled. A lot of people are unaware that huge portion of the pollution problem can be tracked right back to t heir own backyards and homes. Therefore, sea pollution can be prevented by keeping to some simple guidelines in our daily life. For example, be aware of what we throw down the sink or toilet.Solvent litter like paints or oil should not be thrown down the drain as it will slowly flow to the ocean through the streams and rivers. And of course the most basic way to prevent sea pollution is to avoid throwing rubbish into the rivers, lakes and oceans. One of the other ways to control sea pollution is through industrial water treatment. In order to release sewage back into the environment safely, the raw sewage must first be treated correctly in a water treatment plant.In the water treatment plant, the sewage will go through a few phases, which includes a numbers of chambers and chemical processes, to filter, degrade and get rid of any left-over impurities in order to minimize the toxicity level and amount of the waste. â€Å"Prevention is better than cure. † It is not just the gov ernment’s responsibility, but is every individual’s responsibility to put in effort to help control and prevent the pollution of the ocean. This is a very important task to protect and improve the quality of the environment for our future generations.

A War On Women And Drugs Criminology Essay

A War On Women And Drugs Criminology Essay In 1986 Congress passed mandatory minimum sentencing. Federal mandatory drug sentences take the decision away from the judge and gives sentences based on: 1. The type of drug; 2. The weight or alleged weight of the drug mixture and 3. The number of prior convictions. The rise of women in prison seems to be correlated with US drug laws and policies. Many researchers argue that the war on drugs has directly become a war on women. In 1999, the Bureau of Justice Statistics documented that 1 in 3 women were likely serving time for a drug offense in comparison to 1 in 8 women in 1986. Three reasons often determine the involvement of women in the criminal justice system, the first would be a history of abuse, the second issue is disrupted family and personal relationships and finally the third is drug abuse. Women that end up in prison have usually been abused and/or battered, are economically disadvantaged, have abused drugs, and/or are minorities. Due to the circumstances just mentioned and stricter policies and laws regarding drugs the outcome is a drastic rise in the incarceration of women. If women are seen as victims of circumstance then they are basically adapting to the conditions of their lives and struggling to survive. The status of women in prison reflects their status in society; they are marginalized by racism and sexism. Women in prison have been damaged by the oppression of patriarchy, economic marginalization and the far-reaching effects of such short sighted and detrimental policies as the war on drugs and the over reliance on incarceration, (Owen, 2000). Female Offenders Women have become the new offender in the criminal justice system. Through the years the amount of women incarcerated has greatly risen. In 2000, there were more than 1 million women in the United States in prison, probation or parole, whereas in 1990 there were 600,000 in the same situation. The rise in the incarceration of women can be greatly attributed to US policies and laws o n drugs and drug related crimes. Women are usually minimally involved in drug crimes but are severely punished due to the mandatory minimum laws in place. The war on drugs does not have laws laid out specifically for men and women, the laws are universal and apply equally to both men and women. Drug laws were originally designed for the male criminal and did not take into account the special circumstances in women’s lives. These women that are being punished under the mandatory minimum drug laws are the wives, mothers, daughters, sisters, nieces, granddaughters and girlfriends of many law abiding citizens in society. These women become involved in drug crimes because of their dependence to their significant other, whether it is financially, because of fear or other extenuating circumstance. Women who become victims of mandatory minimum laws are incarcerated and subject to patriarchal sentences because the men in their lives coerced, obliged or scammed them into carrying drugs . Women in jails and prisons are often oppressed and even victimized. There are many race and gender inequalities in the criminal justice system when it comes to addressing women and their needs. Women offenders are more likely to be incarcerated now than they were at any other time in the history of the United States. The legal system has become more willing to prosecute and incarcerate women than at any other time in the history of the United States.

Analysis Essay over the article of Ipods Example | Topics and Well Written Essays - 500 words

Analysis over the article of Ipods - Essay Example He compares this isolation to living in a bubble created by this portable music. Sullivan develops this argument by creating vivid pictures with apt choice of words, sentences, examples, metaphors and similes. The picture he creates attracts attention and the readers are also able to relate to the scenario he is discussing. The description of the scene in a subway in New York makes us feel that we too like him are in a subway in the middle of New York watching people around us. Sullivan describes the scene thus: â€Å"There were little white wires hanging down from their ears, or tucked into pockets, purses or jackets. Each was in his or her own musical world †¦ almost oblivious to the world around them. These are the iPod people† (Sullivan, 2005). This indeed paints a perfect picture. The sentence patterns Sullivan uses allows him to stay focused on the subject. The sentences used are short and to the point. For instances sentences such as this: When others say â€Å"Excuse me† there’s no response. â€Å"Hi†, ditto† (Sullivan, 2005) convey that the people listening to the iPod are in a world of their own and do not react to people around them. This is the subject of his article. Again sentences like this: â€Å"Don’t ask, don’t tell, don’t overhear, don’t observe. Just tune in and tune out† convey the point that people today are as he says, â€Å"anaesthetised by technology†. (Sullivan, 2005) The author uses many metaphors and similes to put forth his views. The metaphors used are very apt and give the readers a sense of what he trying to convey. For instance, in one place he compares an Apple store to a Church. Here he says, â€Å"Every now and again I go to church — those huge, luminous Apple stores, pews in the rear, the clerics in their monastic uniforms all bustling around or sitting behind the â€Å"Genius Bars†, like priests waiting to hear confession.† (Sullivan, 2005). By this metaphor he wants to show

Where the copy is used and how to captivate an audience Essay

Where the copy is used and how to captivate an audience - Essay Example Copy is the best way possible to present information. In addition, written material serve as evidence to facts about the topic of discussion. Therefore, copy is important as it acts as references where information can be cited to support opinions. Copy can be accessed from books, magazines, and advertisements. All written material ought to be captivating to the audience; hence the need for quality headlines. In any case scenario, the audience will prefer quality to quantity. The quality of a headline makes the story appealing. The headline may be stating a fact or asking a question. For example, an article on teenage pregnancy may have the following headlines- â€Å"64% of teenage mothers do not proceed with tertiary education† or â€Å"Is your daughter safe from teenage pregnancy?† A headline ought to intrigue the audience to make them want to know more about the topic of discussion. The most important aspect about capturing the attention of an audience is making them think that they know how the end will be from the headline. That way, the audience will be excited to know how the story unfolds; hence paying attention for the entire duration. For example, â€Å"The three sides of the coin: Gender-based violence.† The audience would be intrigued to figure out the other side of gender-based violence that is mostly considered a vice. Therefore, headlines on written ma terials form a fundamental platform whereby the audience judges the viability of a story. Even though information is liberating, quality matters over

Six Sigma Quality Essay Example | Topics and Well Written Essays - 1750 words

Six Sigma Quality - Essay Example Wide spread of this concept has led to unreasonable growth of supervising personnel. Up to 40 and more percent of strength of workers involved in manufacture, that in its turn has caused irrational increase of expenses for quality management and, hence, has lowered efficiency of production. As a result in 20th the attention of managers has moved from rejection of production in the process of its yield to quality control in the process of manufacture. The most significant role of this stage was played by Mr. Shuhart, Western Electric company's employee, who suggested to apply statistical methods (known now as Shuhart control charts), which allowed to increase qualitative products yield in the process of production. However improvement of separately taken process has been often restrained by inefficiency of other fields of companies' activity. This problem has been solved owing to activity of Japan manufacturers who, having collided with a strong competition from the side of foreign pr oducts, have decided to take steps for improvement of quality at simultaneous decrease of net cost. They have invited American experts Deming and Juran, who worked the program consisted of 14 items, and based on improvement of entire company's management system, on direct participation of management in all quality issues of company, and on stimulation of personnel to qualitative labor activity. It appeared a 'Zero Defect' concept. New approaches have led to growth of quality produced goods and decrease of expenses for their manufacturing. However the qualitative product still was understood as production being congruent with norms, established by the manufacturer, instead of by consumers. In this connection the high-quality goods sometimes did not go through. From the middle of 60th of twentieth century manufacturers were focused on better satisfaction of consumers' demands. At this stage appeared the theory of reliability and system of the automated designing of works. As a result of analysis of industrial systems it was found out, that the reason of a better part of defects (about 80 %) is insufficient quality of design works. That is why before testing of samples in real conditions they began to conduct mathematical modeling of products and processes of manufacture properties. It has considerably raised efficiency of developmental works.Six Sigma Today companies use various technologies for decrease of costs, satisfaction of requirements of clients, reduction of terms of development and yield of production to the market. In order to transform consumers' demands into technical requirements to products and their manufacture, it is often conducted the functional-cost analysis (the analysis of expenses for manufacture of a product with the purpose to decrease its cost price); the analysis of opportunities of occurrence and influence of defects of a developed product on consumers; the is functional-physical analysis (the analysis of quality of technology projects, principles of product and its components working). At this stage the quantity of concepts of quality management grows. Despite of otherness of names and used tools, they have been based on the same principles. Quality can be presented in the form of a five-pointed star, in the basis of which lays documented, the formalized organizational system of quality manage

Large Scale Software Development Essay Example | Topics and Well Written Essays - 750 words

Large Scale Software Development - Essay Example The ensuing violence has led to the destruction of thousands of homes and farms and has forced nearly 170,000 people to settle in the makeshift camps (IRIN, 2008). The political situation in this province is certainly volatile and has attracted the attention and concern of the International Community. The biggest victim of this ethnic violence has been the education system in the Rift Valley province. The schools are sans any qualified teachers owing to the large scale migration of the teachers hailing from the ethnic communities to the safer regions (KEPNW, 2008). Most of the students have been uprooted from the areas where their schools are located. Those who are left behind are too scared to attend the local schools out of the fear of violence and bloodshed. Hence a large scale displacement of the teachers and the students and the prevailing levels of insecurity in the region call for an urgent customization of the education system so as to meet the special needs of the students staying in the camps. The Kenyan Ministry of Education is collaborating with the NGOs and the world organizations like UNICEF and Red Cross, to chalk out a 'response and recovery' plan to revive the primary and secondary education system in the region (KEPNW, 2008). The scarcity of the qualified teachers and the disinclination of the students to go to schools has manifold enhanced the relevance of computer aided instruction in the given scenario. Customized computer software can not only provide the students staying in the camps with an easy access to education, but can take care of all the important aspects of secondary education like, classification of students, preparation of time-table, allocation of learning resources, maintenance of progress reports, ensuring direct interaction, providing immediate feedback, developing problem solving and creative assignments, supplementing laboratory and practical work, revision, evaluation and guidance. Since ensuring an unhampered access to internet could prove to be a problem in the region under consideration, so it is imperative that the software used for educational purposes in the area offers ample control over layouts, users and bandwidth (WiredRed.com, 2008). Besides, the software to be used for educational purposes in the Rift Valley will have to be something much more then any ordinary video or web conferencing software. It will have to be amply self contained and aught to be loaded with relevant self learning modules that must include the set of activities intended to facilitate the students' achievement of a specific objective.Such self learning modules will have to be essentially self teaching and must be oriented to individuals working alone or in small groups. These modules will have to be such as to ensure easy usage by the students even in the absence of a teacher or any information giver. The software under consideration must also extend varying alternatives to the students in terms of language, mental ability and availability of resources and must aim at

''All Quiet on the Western Front'' Essay Example | Topics and Well Written Essays - 1000 words

''All Quiet on the Western Front'' - Essay Example Moreover, sound just added a new reality, allowing us to feel what soldiers felt waiting out shelling in a bunker or hiding in trenches knee high in dirt. Surely, the movie was not going to happen without the outstanding book, even in spite of the fact that it started its triumphal procession around the world a year after the movie release, in 1931. That year the novel by Erich Maria Remarque was nominated for the Nobel Prize, but did not win it.  In the same year the book was committed to fire by the Nazis all around Germany as anti-German.  The Third Reich  fell down, but eighty years later the book still remains the best selling in the history of Germany.   The adaptation by Lewis Milestone became the absolute classics of the genre.  Being a native of Tsarist Russia, Milestone directed the Hollywood movie with an immodest budget of $ 1.2 million, having the main task to remake the book, narrated in the first person, where all historical events were deeply intermixed with reasoning, into a monumental film about the most unjust of the wars, about aging without growing up, about death without end. Well, he succeeded probably because of his life experience. A year spent on the Western Front allowed Milestone to read Remarque’s story through the eyes of the soldier, who is emotional over every word, every page and to do the film with a so powerful emotional impact. The book and the film are not mainly about the war, its prehistory, reasons for it or historical heroic battles. They are the saga of the lost generation. Its glorification and requiem at the same time. Hemingway, Dos Passos, Remarque wrote not about the war, but about common men at war. Before the First World War many countries were wrapped in aggrieved pride, vanity and revanchism.  The rulers diligently heated those â€Å"righteous† emotions of their subjects. But, as usual, not the rulers, with rifles and bayonets, fought against other rulers. Young men, who just began to live and love, just learned to distinguish between good and evil, had to go to battle.  Instead of the bright future they met doom, pain of loss and irreplaceable emptiness.  Everything they had been taught before became pointless. The generation, which will be called later the lost, had to adjust to new values and rules.  They had to kill, save their skin any minute, at any cost.  Dirty barracks became their home, more dear than home where they born. New boots became their dream and lice - the most devoted friends.  A wound became the last way to escape, at least for a while, from the nightmare of trench war, when inactivity is followed by a hurricane of fire, when every moment you are at gunpoint and see enemy’s eyes.   Paul  Baumer, Kropp, Leer, Muller, Kemmerich rushed boldly into the abyss of war.  But soon they realized that they have become one of the millions of soldiers who are fighting in the interests of others; that glory, bravery and medals are gh osts and phantoms and their real battle mission - to wade through the war alive, to break that ring of death. Right in the first scene, the director shows how rapidly enters the war into peaceful life.  A housewife is cleaning, washing floors; her husband wipes door handles and opens the door. Outside the door –

Human Trafficking Case Study Research Paper Example | Topics and Well Written Essays - 1250 words

Human Trafficking Case Study - Research Paper Example Men are also very susceptible for trafficking. They are mainly trafficked by worldwide criminal organizations. There are several cases in which human trafficking takes place. Some of the cases are whereby people are convinced into going to other countries with the promise of getting better jobs and comfortable lives. Mostly, it always turns out to be untrue. This context discusses hundreds of workers from Thailand being promised high wages by the California based company named Global Horizons Inc and instead paying them little to nothing while treating them like scum, taking their passports on arrival and threatening deportation (Bureau of National Affairs, 2007). Human trafficking is one of the most dangerous forms of discrimination. Thailand experiences major challenges as a source, passage and destination country on human trafficking mainly women and children. The tendency of trafficking for enforced labor is rising in level in the agricultural, construction and fishing organizati ons. Human trafficking is a modern correspondent of slavery (Crawford, 2009). Opposing their will, thousands of people around the globe are enforced to work for the benefit of other people. For instance by becoming beggars, prostitutes, working in sweatshops, unintentional servitude or even turning into child soldiers. People that are trafficked are usually enslaved or in circumstances of debt oppression that are deceitful and oppressive. Traffickers will carry away or mistreat the fundamental human rights of their victims, who most possibly have been tricked and enticed by fake promises or physically enforced into their circumstances. Trafficking is a regular practice to convince people to leave their homes and move to neighboring countries that are wealthier where they can work in services like domestic services, adult care or waiter and waitresses in restaurants. Upon advent, their passports, visa, and return permits are taken away from them, efficiently; these people are impriso ned, either bodily or financially or psychologically. The trafficked people are made to labor as household slaves or as agricultural or industrial unit workers, in slave-like circumstances. The trafficked people virtually do not see their money that they earn, and finally they are sold. Because every person wants to have a good life, people get easily lured when being promised a good life, which in turn never comes to be true and instead they turn out to be slaves when they are taken to the foreign countries. Once passports and other legal documents are taken from these people, they become helpless since they are threatened in several ways. There are various causes for human trafficking. People around the world, benefit in satisfaction and in price of mistreating others. Poverty and worldwide inequalities in the rule of law are situations in which human trafficking, like HIV/AIDS and other killers of the underprivileged, thrives. In regions of the world that are poorer where learnin g and employment chances are inadequate, are the most susceptible in society. Runways, immigrant, or people who are displaced are the most frequent sufferers of human trafficking. People who are looking for chances and access to other countries may possibly be taken by traffickers and deceived into believing that they will be liberated subsequent to being smuggled across the boundary. Global Horizons Inc is farm labor contractor which is Beverly Hills California based. Global Horizons is challenged to have engaged in a pattern or performance of

Ethical Problems associated to Information Technology Essay Example for Free

Ethical Problems associated to Information Technology Essay Information technology has been continuously booming with new technological products that create a more diverse information environment. There have been dramatic changes associated with the IT, and these changes create ethical problems and upheavals that usually have something to do with ethics. True, there has been technological development in the arena—one that occurs â€Å"when either the technological paradigm is elaborated in terms of improved concepts, theories, and methods, or in instances of the paradigm are improved† (Moor, 2008, p. 27), such as in terms of efficiency, effectiveness, and safety. This creates an enormous social impact, and it has led to a technological revolution that considerably takes time and is difficult to predict. Information technology has gone over the introduction stage and the permeation stage. We are on the power stage wherein the technology is readily available, affecting people directly and indirectly. This creates an impact that is superbly enormous; yet, there are always the ethical problems that springs forth in the arena. Ethical problems that surround the self-identity, anonymity, and privacy of a person are always attached when it comes to IT. The technological revolution has a large-scale effect that transforms the society, while affecting the manner in which the society functions (Moor, 2008, p. 29). It is evident that open technological revolutions in open societies still need some enhancements, so that the ethical problems would be controlled and maximized. Main Body There are a number of important issues that surround the technological paradigm of IT, especially in relation to ethics. Some of these are in the form of self-identity, anonymity, as well as privacy. There are also other unethical issues (e. g. , cheating, hacking, wardriving) that are attached to the technological paradigm of IT. Ethical problems in self-identity The self-identity is being constructed according to how the individual interacts with the society and with himself or herself. In the social landscape of modernity, there are numerous major changes in the external social environment that affects the individual during this social transformation. In the age of the IT, people get to have the capacity to reconstruct the universe through the everyday realities and circumstances that take place in their specific worlds. It is a continuous state of affairs that largely creates the self-identity and the personal feelings attached to this paradigm. This new sense of identity are being formed with the intrusion of the IT in a person’s life, and people get to have personal relationship even with people who are unknown to them—people who suddenly pop out in their computer’s screens, with names that may or may not be factual. Personal relationships help form the self-identity, offering opportunities for self-expression and the self-renewal. According to Giddens (1991), The modern world is a ‘runaway world’: not only is the pace of social change much faster than in any prior system, so also is its scope, and the profoundness with which it affects pre-existing social practices and modes of behavior. (Giddens, 1991, p. 16) With this, it is apparent that the IT becomes an active component in the continuous transformation of a person’s identity, as it creates and affects the social practices and the modes of a person’s behavior. Thus, problems that affect the personal life of the individual could affect not only the self-identity, but the social practices and the environment as a whole. Ethical problems in terms of anonymity and privacy, for example, can lead to an identity that is blemished because of unethical conduct. Despite the fact that people always carry discursive interpretations of their behavior, this practical consciousness drives the person into creating or destroying the ontological security of human activity in a culture. As an effect, people tend to write comments anonymously while hiding their true identities. Ethical problems in anonymity According to the article that Richard Perez-Pena (2010) wrote entitled ‘News Sites Rethink Anonymous Online Comments’, it says that Internet users usually make use of the digital disguise, revealing their power and their sentiments without acknowledging their true identities to the viewers. This constitutes a sort of freedom for the digital users, and this is most typical in news sites, wherein the viewers are allowed to post comments without indicating their true identities, keeping their privacy in a world that is being presented in public. As indicated in the article, â€Å"Anyone could weigh in and remain anonymous† (Perez-Pena, 2010, p. 1), and this leads to the question on whether or not viewers of Internet sites should be allowed to remain anonymous when dictating their comments and suggestions. This is a very significant ethical problem associated to IT, since it has been ethically accepted that any type of idea or sentiment should be associated to the respectful person who has formed the idea. According to Arianna Huffington, founder of The Huffington Post, Anonymity is just the way things are done. It’s an accepted part of the Internet, but there’s no question that people hide behind anonymity to make vile or controversial comments. (Perez-Pena, 2010, p. 1) It has, therefore, been advised that viewers should indicate their factual names, especially when making a significant commentary about the society. They should use their real names, and this may be done by requiring people to register first before posting their commentaries. Ethical problems in privacy According to the article that Scott Rosenberg (2010) wrote entitled ‘Online Comments Need Moderation, Not Real Names’, there is also the statement that defines how newspaper website managers have been reacting in terms of anonymity and privacy keeping. As stated, â€Å"If only they could make people sign their real names, surely the atmosphere would improve† (Rosenberg, 2010, p. 1). Online conversation spaces make media outlets turn the common software on and then leave them as it is, as if the discussions would â€Å"magically take care of themselves† (Rosenberg, 2010, p. 1). The problem, however, is that the commenters should not be faceless and should carry identities that are open for the other viewers. This problem is in the identity system, with the Web having no identity system that would ethically reconnect the idea to the person who has declared it. As stated in the article, The Web has no identity system, and though the FBI can track you down if the provocation is dire enough, and if you get editors mad enough they can track you down, too, most media companies aren’t going to waste the time and money. (Rosenberg, 2010, p. 1) Ethical privacy problems can also be in the form of ‘hacking’ or â€Å"using unauthorized access to an information system† (Floridi, 2008, p. 43). This indulges privacy and confidentiality. Conclusion There are other ethical problems associated with the IT of the modern social world, such as using the new technology in order to cheat one’s taxes, or deviating the user from his or her true name or identity. It can also be in the form of wardriving wherein people try to connect wirelessly to other people’s networks (Moor, 2008, p. 33). All these unethical conducts can create an enormous social impact that leads to technological revolution that can contract IT in its power stage. With proper management, it can develop the IT into something that is more powerful and enormous, without the ethical problems that have large-scale effects on the society. It is evident, therefore, that open societies through the IT still need some enhancements, so that the ethical problems would be controlled and maximized. References Floridi, L. (2008). Information ethics: its nature and scope. In Eds. Jeroen van den Hoven and John Weckert’s Information technology and moral philosophy. New York, NY: Cambridge University Press. Giddens, A. (1991). Modernity and self-identity: self and society in the late modern age. Stanford, CA: Stanford University Press. Moor, J. (2008). Why we need better ethics for emerging technologies. In Eds. Jeroen van den Hoven and John Weckert’s Information technology and moral philosophy. New York, NY: Cambridge University Press. Perez-Pena, R. (2010, April 11). News sites rethink anonymous online comments. Retrieved May 7, 2010, from The New York Times Company database: http://www. nytimes. com/2010/04/12/technology/12comments. html. Rosenberg, S. (2010, April 13). Online comments need moderation, not real names. Retrieved May 7, 2010, from Salon Media Group, Inc. database: http://www. salon. com/news/feature/2010/04/13/newspaper_online_comments_moderation_open2010.

Strategic Planning And Development Of Addidas Marketing Essay

Strategic Planning And Development Of Addidas Marketing Essay According to Data monitor Adidas is among the leading players in the global sporting goods industry. The group is the leading sporting goods group in Germany, France and Japan, the most important markets outside the US. Adidas, through Reebok, has also a strong position in the US. The acquisition of Reebok has helped Adidas gain a 20% share of the US athletic footwear market. However leading market position help Adidas gain competitive advantage in market and brand loyal customers and Adidass high brand equity enables it to attract more customers. The 2010 FIFA World Cup was a big success for Adidas. The company had a supreme presence at the event with twelve teams including the host nation in the finals, combined with its status as official sponsor, supplier and licensee. The event had a great effect on the Adidas brand overall due to its unprecedented scale of media coverage. As of June 21, 2010 (almost ten days after the competition began), the company achieved record breaking sales, predicting sales of soccer-related merchandise at least $2.2 billion, surpassing the $1.9 billion obtained in football sales in 2008. Adidas markets its products through an extensive marketing infrastructure. The group offers its products through its own retail stores and franchised stores. However extensive marketing infrastructure helps Adidas to reach a wide range of customers and eventually expand its size of the market. According to Data monitor the group has geographically-diversified operations. It operates in Europe, North America, Asia and Latin America. Moreover, the group has balanced revenue mix in terms of revenue generated from various geographical locations. However this means Adidas can acquire greater economies of scale with its geographically diversified operations. Adidas has sponsorship agreements for major sports events across the globe. The company has a sponsorship agreement with the Japan Football Association until March 2015 and with the Australian Olympic Committee until 2016. It also secured sponsorship rights to the 2014 FIFA World Cup. In addition, in 2009, Adidas extended its partnership with UEFA for the UEFA EURO 2012 and UEFA EURO 2016 football championships, as well as for the UEFA Champions League. The company has also signed an 11-year global merchandising partnership agreement (beginning with the 2006-2007 season) with the National Basketball Association (NBA). This deal makes Adidas the official uniform and apparel provider for the NBA, the Womens National Basketball Association and the NBA Development League. Additionally, Adidas is also the Official Sportswear Partner to 2012 Olympics in London. Sponsorship of major sports events would help the company to strengthen its profitability and enhance its brand recall among consu mers. Government and other organisations are highly promoting active lifestyle to fight obesity and various diseases. According to the International Obesity Task Force (IOTF), more than 600 million adults were considered obese in 2010. An additional 1.0 billion were estimated to be overweight. This development has serious health consequences and a dramatic effect on health care expenditures. So this issue might bring new opportunity for Adidas. 3. Women Segment Offers Long Term Potential: Till date most of the Adidas revenue comes from the men segment. But in the upcoming days the women segment is showing more potential for Adidas. Adidas should focus on this segment by creating new products and design for womens. 4. Growing global footwear market: According to Data Monitor the global footwear market has shown positive growth in recent years. The global footwear market is forecast to grow at a CAGR of 4% in the six-year period 2005-2011 to reach $202.3 billion in 2011. So this is a major opportunity for Adidas to explore itself globally which will result in increase sales and revenues and ultimately gives the group chance to catch the global market. Threats: 1. Macroeconomic Risks: Growth in the sporting goods industry is highly dependent on consumer spending and consumer confidence. Economic downturns, socio-political factors such as civil unrest, nationalisation, in particular in regions where the Group is highly represented, therefore cause a significant short-term risk to sales development. 2. Consumer Demand Risk: Nowadays consumers are more choosy and its quiet difficult to predict their demand. So therefore it is essential to maintain a balance between the supply and demand. Failure to anticipate and respond to changes in consumer demand for sporting goods products is one of the most serious threats for Adidas. 3. Customer Bargaining Power: Nowadays markets are more buyers dominated. The bargaining power of customer is rising rapidly because of intense competition between the suppliers. This issue can harm on Adidas overall business operations. 4. Intense Competition: The athletic footwear, apparel and equipment industry is highly competitive. Adidas group competes with players such as Nike, Callaway Golf Company, New Balance Athletic Shoe, and PUMA AG Rudolf Dazzler Sport. High level of competition in the market place could negatively impact the market share of the group. (Data monitor, 2010). 6. Adidas AG: Strategy Adidas has `diversified its strategy in three dimensions. They are: 1. Group Strategy. 2. Global Brands Strategy. 3. Global Sales Strategy. 1. Group Strategy: 1.1 Creating Shareholder Value: Adidas is trying to create more value for its shareholders through generation of cash flow. Therefore, Adidas AG is focused on carefully managing those factors under its control, making strategic choices that will drive sustainable revenue and earnings growth, and ultimately cash flow. 1.2 Multi Brand Strategies: To maximise customer reach with variety of choice Adidas has adapted multi brand strategy. 1.3 Investments focused on highest potential markets and channels: Adidas has prioritised its investments based on those markets which offer the best medium to long-term growth and profitability opportunities. In this respect, we continue to place a considerable emphasis on expanding our activities in the emerging markets, particularly China and Russia. 2. Global Brand Strategy: 2.1 Driving the long-term development of Adidas and Reebok: To secure long-term sustainable growth for the Group, Global Brands is focused on driving the development of the Adidas and Reebok brands. The overall strategic goal is to achieve qualitative, sustainable growth by building desirable brands in consumers and customers perception. 2.2 Brand architecture and differentiation: Adidas multi-brand structure gives them an important competitive advantage. Through its brand architecture, It seamlessly cover the consumer segments they have defined, catering to more consumer needs, while at the same time keeping clarity of brand message and values. 3. Global Sales Strategy: The global sales function is responsible for the commercial activities of Adidas. The functions is categorised in three distinctive channel retail, wholesale and e-commerce. 3.1 Focus on Controlled Space To make its products more competitive Adidas has adapted several techniques. As a result they are refining their distribution channel with stronger focus on controlled space which includes e-commerce, own retail store, mono branded franchise stores, partnership with retail stores etc. Focusing on Three Attack Markets: As a part of strategic business plan route 2015 the global sales function has identified North America, Russia, UK, Latin America, Greater China, Japan and India as key growth markets. Among them North America, China and Russia are anticipated to contribute over 50% of total sales. To ensure the efficiency of these markets they directly report to the group CEO. 7. Concluding Thoughts Based on the above information this assignment would conclude that Adidas is one of the largest companies in the sporting goods industry. The group operates through more than 150 subsidiaries in Europe, the US and Asia, each focusing on a particular market or part of the manufacturing process. To be concluded Adidas has a priorities SWOT analysis with leading market position as its biggest strength and Geographically-diversified operations enable Adidas to take advantage of a range of market opportunities

Where the Boys Arent Essay -- Education

Education in the United States was largely of the single-sex (SS) variety until the mid 1800s; that single sex was male. Gradually, coeducational schools became the rule and the passage of Title IX of the Education Act of 1972 was a concrete step toward insuring that gender equality would be the norm in all government-supported schools (Anfara & Mertens, 2008; Halpern et al., 2011; Johnson, 2004). A major change took place in 2001 when Congress passed the No Child Left Behind Act of 2001 (NCLBA). An amendment to the act authorized school to use federal money to create innovative programs including SS classes (Dee, 2006; Johnson, 2004). The amendment was co-sponsored or supported by five female senators, namely, Kay Bailey Hutchinson, Hillary Rodham Clinton, Susan Collins, Barbara Mikulski (Johnson, 2004), and Diane Feinstein (Meyer, 2008) and approved unanimously by the Senate (Johnson, 2004). A reinterpretation of Title IX was issued in 2006 promulgating a set of federal guidelines under which SS classes would be legally permitted (Anfara & Mertens, 2008; Halpern et al., 2011; Johnson, 2004; Novotney, 2011; Rex & Chadwell, 2009). The following were required: (a) be based on attaining a stated educational goal or providing diversity, (b) be wholly voluntary, (c) be implemented even handedly, (d) be substantially equal for both sexes, and (e) be reviewed at least biennially (Johnson, 2004; Rex & Chadwell, 2009). Since these changes have been implemented there has been a veritable explosion of new SS classes implemented. As of the 2007-2008 school year, 97 SS public schools and 295 SS classes have been started (Billger, 2009). In South Carolina alone, the number of schools offering SS classes jumped from 30 in 200... ... K., & Smith, M. (2005). Single-sex versus coeducational schooling: A Systematic Review (2005-01). Retrieved from U. S. Department of Education: http://www.ed.gov/about/offices/list/opepd/reports.html Meyer, P. (2008). Learning separately: The case for single-sex schools. Education Next, 8(1), 11-21. Retrieved from www.educationnext.org/learning-separately/ Novotney, A. (2011). Coed versus single-sex ed. Monitor on Psychology, 42(2). Retrieved from http://www.apa.org/monitor/2011/02/coed.aspx Rex, J., & Chadwell, D. (2009). Single-gender classrooms. The School Administrator, 66(8), 28-33. Retrieved from http://www.aasa.org Wolfgang, B. (2011, September 2). Boys in one class, girls in another at more schools;Single-sex option grows, but some still skeptical. The Washington Times , p. 7. Retrieved from http://www.lexisnexis.com.proxy1.ncu.edu/hottopics/lnacademic/

The Tragedy of Mileva Maric Einstein - Einsteins First Wife Essay exa

The Tragedy of Mileva Maric Einstein - Einstein's First Wife A hundred years ago, a young married couple sat at a kitchen table talking over the items of the day while their young boy sat listening earnestly. He had heard the debate every night, and while there were no raised voices, their discussion was intense. It was a subject about which his parents were most passionate - the electrodynamics of moving bodies in the universe. The couple were of equal intelligence and fortitude, working together on a theory that few people can comprehend even to this day. Mileva Maric Einstein was considered to be the intellectual equal of her husband Albert, but somehow went unrecognized for her contributions to the 1905 Papers, which included the Special Theory of Relativity. The stronger force of these two bodies would be propelled into the archives of scientific history, while the other would be left to die alone, virtually unknown. Mrs. Einstein was robbed. She deserved to be recognized for at least a collaborative effort, but it was not to be. The role which society had accorded her and plain, bad luck would prove to be responsible for the life of this great mathematician and scientist, gone unnoticed. Mileva "was born in Hungary in 1875, with a hip deformity and a good mind" (Storey 31). Although women did not usually pursue science degrees, she had won top marks in her class for math and physics, and was sent on to the Swiss Federal Institute of Technology in Zurich the same year as Einstein (Grenier B05). She was one of five in their class; Mileva and Albert both specialized in theoretical physics. Mileva attended classes and took notes for both of them. They studied for every class together. When they were apart, they wrote co... ...he Women's Rights Movement. http://legacy98.org/timeline.htmI2002. Pearson, Dan. Mrs. Einstein Takes the Stage. Science Review. 7 Nov. 2002. http://archives.pioneerlocal.com Same, William. A Beautiful Body. The Moscow Times. 29 March 2002. Sherman, Roger. Modem Physics Department, Smithsonian Institute. Personal interview.6 Nov. 2003. Specter, Michael. Know Einstein. The New Yorker. 25 Nov. 2002. Talk Section; 37. Storey, Celia. Einstein's Wife Depicts Genius as Mortal. Arkansas Democrat-Gazette 21 Oct. 2003. Sec: Style;31. University of Alabama, Department of Physics and Astronomy, 4,000 Years of Women in Science. Dec. 2002 2 Nov. 2003 http://crux.astr.ua.edu/4000WS/newintro.html. White, Michael and Gribbin, John. Einstein: A Life in Science. Amazon.com: Editorial Review: Kirkus Review. 30 Oct. 2003 http://www.amazon.com/exec/obidos.

Teaching Morals and Character at State University :: Teaching Education Essays

Teaching Morals and Character at State University Introduction Several weeks ago, there was a slight uproar on State U.’s campus when a threatening homophobic message was found scrawled on a student’s personal belongings. The controversy revolved around the intentions of this message and, once it was discovered who had written the message, how that individual should be punished. Most of the dialogue on campus, both amongst the administration and the student body, focused on the individual’s motives, the individual’s actions, and the individual’s punishment. Yet, I argue that such actions can not simply be attributed to the character of the individual, but also reflect the character of the institution. A somewhat humorous, yet appalling parallel can be drawn between this situation and one presented by constructionist Rheta DeVries during her discussion of teaching morality in a classroom of three-year-olds where a teacher found urine on the floor of the bathroom for several consecutive days. DeVries wrote, "[The teacher] did not know who was responsible, but suspected that more than one child was involved. She figured that they were not being malicious but thought it was funny" (2). In this same manner, the State U. individual who wrote a threatening, homophobic message probably did not do so out of sheer hate, or with harmful intentions. Nevertheless, the message offended the State U. community in the same way that the urine on the bathroom floor interrupted the three-year-olds’ classroom. In both situations, we must ask ourselves: what encouraged such actions? Why did the three-year-olds think it was okay to urinate on the floor? Why does a State U. student think it is per missible to write such a negative message? Neither the children nor the college student would have committed such acts had they believed that it would not have been accepted — if not by everyone, at least by the majority. This State U. student faced a semester of suspension for his actions, but was permitted to return to school the following year. However, short-lived suspension is not the only necessary action. By temporarily ridding the institution of this individual, State U. alleviated the symptoms of immorality but avoided directly treating the problem at hand: State U.’s moral atmosphere. Such a negative action, even if committed merely by one student, is a summons to the institution to re-examine its ethical environment in order to prevent inconsiderate actions before they occur, not treat them after the fact.

Chinese Lion Dance

Chinese Lion Dance The lion dance is a traditional dance performed in the Chinese culture. The performers mimic the moves of the lion inside a costume that looks in a way like a lion. Many people who are not very familiar with the Lion Dance often gets it confused with the Dragon Dance, since both are performed, for the most part, for the same occasions. It is simple to tell the two dances apart. The Lion Dance is performed most of the time with only two people. The Dragon Dance is performed with many people.In the Dragon Dance multiple people are inside the dragon costume holding up poles, whereas in the Lion Dance, there is someone holding the head of the lion and another person in the back of the lion costume acting as a rear of the lion. Lions were not originally from China. They came there through what was called the Silk Road. The rulers in what is today known as Iran and Afghanistan sent the lions over to the Chinese emperors as a gift in exchange to get the right to trade wit h the Silk Road merchants. This form of Lion Dance dates all the way back to the Han Dynasty, which was from 205 B.C. E. to 220 C. E. in China. The peak of the Lion Dance was during the Tang Dynasty, which was from 716 to 907 C. E. It was mainly danced during religious festivals to celebrate. The dance eventually became so famous that it was exported to Japan as a formal court entertainment. The Lion Dance soon made its way to Korea and Taiwan. The Lion Dance is not exactly the same in all the countries, but the meaning and symbol of the dance are similar. There are many different stories of how the Lion Dance got its origins. One famous story is called â€Å"The Emperor’s Dream. This story states how the emperor of the Tang Dynasty had a dream about how a strange creature came to his rescue. When he described his dream to some advisors, they told him that the creature he described resembled that of a lion, a creature from the Western Hemisphere. The emperor then created the lion dance to honor the creature which saved his life inside of his dream. Another story of how the Lion Dance got its origins is called â€Å"The Story of the ‘Nian’. † Legends say that there was a fierce monster by the name of â€Å"Nian† that liked to kidnap children.He attacked villages every year until one year, a lion defeated the â€Å"Nian† and chased it away. The monster promised that it will be back to seek revenge. This time the villagers did not have a lion to protect themselves. As a result, they solved the problem by creating a costume like that of a lion and two villagers wore the costume to scare â€Å"Nian† away. This is the reason the lion dance is performed every Chinese New Year, so that â€Å"Nian† would not come back. The legend also says that loud noises from the drum, other instruments, and firecrackers helped scare the â€Å"Nian† away.The color red is worn during the New Year’s celebration becau se it was also believed that the â€Å"Nianâ€Å", was afraid of the color red. The word â€Å"Nian,† thought the yearly ceremony, has become the Chinese word for year. There are two different styles of the Chinese Lion Dance, the Southern Style and the Northern Style. The older and traditional form of Chinese Lion Dance is the Southern Style. The Chinese Southern Lion Dance originated from Guangdong, a providence of China. The costumes of Lion Dance vary widely, but the lion head designs shows much differences.The traditional Fo Shan Lion, has bristles instead of fur and weighs more than the current costumes. The tails are extremely long and are perpendicular to the head for three fourths of the tail's length. The eyes also move left and right. On the back of the costume, there are gold foiled rims and traditional characters saying the group’s name. Older Liu Bei lions also have black in the tail, while the new ones do not. The Gwan Gung has a red and black tail wit h white trim. The Huang Joon has a full yellow tail with white trim. The Zhang Fei has a black and white tail with white trim and a white underside.The Zhao Zi Long lion is a green lion with a green tail with black trim and also a white underside. All the traditional style Fo Shan have pop-up teeth, tongue, swivelling eyes, and a gold gilded area on the back for the school's name and also the underside of the tail is white. The designs of the tail are also squarer and contain a diamond pattern going down the back; it is also common to see and hear bells attached to the tail. Although most lion dance costumes comes with a set of matching pants, some practitioners use black Kung-Fu pants to look more traditional. The Wong people perform the lion dance using this type of lion.The newer styles of lions for Fo Shan replace all the bristles with fur and the tails are shorter than the traditional ones. They eyes are fixed in place, and the tongue and teeth do not pop up. The tail is curvie r in design. The tail does not have a diamond pattern, and lacks bells. In addition, the dancers wear flashier pants which lack the ease of movement allowed when wearing Kung-Fu pants. The Chinese Northern Style of Chinese Lion Dance is performed usually with two lions. The lions of the North have shaggy orange and yellow hair. The way to tell these lions apart by gender is to see the bow on the head.The females don a green bow while the male lions wear a red bow. Acrobatics are very common with the Northern Style, with stunts like lifts or balancing on a giant ball. Northern lions sometimes appear as a family, with two large â€Å"adult† lions and a pair of small â€Å"young lions†. Different colors on the costumes of the lions represent the different elements of life. The yellow represents earth, black represents water, green represents wood, red represents fire, and white represents metal. The nose of the lions is usually a green color. Green symbolizes good luck, p rosperity, and the â€Å"influence of heaven. Attached to the forehead of the lion is a mirror. The mirror is said to scare away evil spirits by reflecting their own image against them, and also the ability to travel between heaven and earth. The costumes of the lions used for Chinese Lion Dance can only be custom made in specialty craft shops in rural parts of China and have to be imported at considerable expense for foreign countries outside Asia. For groups in Western countries, such as the United States, is made possible through funds raised through subscriptions and pledges made by members of local cultural and business societies.Special hand-made costumes with different add-ons can run up to 2000 dollars on some websites. Some countries, like Malaysia for example, has a really big Chinese population. As a result, local expertise may be available in making the lion costumes and musical instruments without having to get them imported from China. The head of the lion contains a symbol of many different animals itself. The horn is shaped like a bird for the phoenix, symbol for life and regeneration, also associated with representing the female element.The ears and the tail are shaped like a mystical creature, the Chinese unicorn, representing wisdom and good luck. The spine represents the snake, charm and wealth. The back hump of the head represents the tortoise which is the symbol for living a long life. The forehead and the beard are from the dragon, strength, leadership and the male element. The music associated to the Lion Dance is with instruments used live, right next to the performers. The music of drums, cymbals, and gongs are heard and the dance is synchronized with the beat of the song.There are also firecrackers, which is used to add on to the sounds as well. During Chinese New Year, different groups from different Chinese martial art schools visit the house and businesses of the Chinese community to perform what is called â€Å"cai ching. † The word â€Å"cai ching† translates to â€Å"plucking the greens. † What this is, is when a lion goes on a quest or journey to pluck the green, normally vegetables, like lettuce which in Chinese called â€Å"cai† and fruits like oranges tied to a â€Å"Red Envelope† containing money; either hang highly or just put on a table in front of the premises.The lion will dance to approach the â€Å"cai† and red envelope in a manner of that of a curious cat. It will then get the vegetable and red envelope. After, the cat will â€Å"eat the vegetable† (rip it up and throw it back out), and keep the red envelope containing money for their group. The lion dance is said to bring good luck and fortune to the businesses. Not only is the dance only done during Chinese New Year, but also in other religious festivals, business openings, birthday celebrations, and wedding celebrations.In the old days, the lettuce was hung 15 to 20 feet above ground and onl y a well-trained martial artist could reach the money while dancing with a heavy lion head. These events became challenging so a very large sum of money was rewarded, and the audience expected a good show. Sometimes, if lions from multiple martial arts schools approached the lettuce at the same time, the lions are supposed to â€Å"fight† to decide a winner. The lions had to fight with lion moves instead of chaotic street fighting styles. The audience would judge the quality of the martial art schools according to how the lions fought.Since the schools' reputation was at stake, the fights were usually fierce but civilized. The winner lion would then use creative methods and martial art skills to reach the high-hanging reward. Some lions may dance on bamboo stilts and some may step on human pyramids formed by students of the school to reach the â€Å"cai ching. † The performers and the schools would gain praise and respect on top of the large money reward when they did well. During the 1950’s to 1960’s, areas with many Chinese communities, such as Chinatown, had people who resembled that of a gangster who joined these Chinese Lion Dance groups.There were lots of fights between these Lion Dance groups and kung fu schools. This worried many parents, which caused the parents to avoid letting their children join these schools. During festivals and performances, when Lion Dance groups met up, there would be fights between the groups. Some lifts and acrobatic tricks are designed for the lion to â€Å"fight† and knock over other rival lions. Performers even hid daggers in their shoes and clothes, which could be used to injure other lion dancers’ legs.Some even attached a metal horn on their lion’s forehead, which could be used to slash other lion heads. The violence got so extreme that at one point that the Hong Kong government had to put a stop to lion dance completely. Now Lion Dance groups must attain a permit from t he government in order to perform the Lion Dance. Although there is still a certain degree of competitiveness, the groups are a lot less violent and aggressive than they were in the 1950’s to 1960’s. In modern day, the Chinese Lion Dance is seen as a sport and is more of something to do during free time.

On the Job Training: Conclusion and Recommendation Essay

Computers are becoming in our life and one cannot image life without computers in today’s world. If you go in any establishment computers are all places. We can say that this kind of innovation assist each and every one of us uses to experience a well-situated life. Thus, we students also need to use different gadgets, devices or modern technologies in order to have an easy going life at school. A manual computation in a school won’t give us a quick computation. Grade is the primary need in every school all over the world. Grading is one of the most important activities a faculty member does. Many problems in teaching arise because of grading issues. In an educational institution it is important to save files and information in a perfectly secured and life-long place. An example of this information is the grades of the students. It is truly significant to place these grades in a suitable place like computers. Grades in computers can be processed, find and secure in a safe and immediate way. A grading system is an application where grades can be access and save safely by the authorize user. It is a system that can help a lot, not just the registrars but also to the teaching staff. There are many advantages of having a computerized system. Usually it allows work to be stored, edited, and stored without much effort. It can also cut down on some of the paper in an office or make things more automated. Given the new innovative way of technology, a series of Computerized Grading System, based on this system would document trend and thereby increase the potentials of the technology education curriculum. It may be advantageous for the schools to use this system that might conduct developmental related need of the learners. Here are the following recommendations of the Computerized Grading System. 1. To communicate the achievement status of students to parents and others. Grading and Reporting System provide parents and other interested persons with the information about their child’s progress in persons. To some extent, it also serves to involve parents in education process. 2. To provide information students can use for self-evaluation easily. This system offers students information about the level of their academic achievement and performance in school. 3. To provide evidence of students’ lack of effort or inappropriate responsibilities. The system is frequently used to  document unsuitable behaviours on the part of certain students, and some teachers threaten students with poor grades in an effort to coerce more acceptable behaviours. 4. To have a fully implemented program that will help to ease jobs. Instructors and that student can rely on having an accurate grade. Objective Grading Format Calculates individual student grades. Collects and displays data for Outcomes Assessments. 5. To eliminate the lag time between the submissions of grades. The purpose of this system is intended to reduce the delay time of computation and submission of grades. This Computerized Grading System has several advantages unlike the manual computation. All the tasks can be done efficiently, faster and error free. The proponents attempt to develop a Grading System that may eliminate the word â€Å"manual†. Another feature is the automatic importing of grades from the instructor’s class record and printing it in different forms, unlike the current system wherein they need to write everything and present everything in person.

Earth Structures

Lesson Goal: Recognize how bedrock responds to tectonic forces originating deep within Earth. 1. Compare and contrast stress and strain. In material science, strain is express by deformation caused through the action of stress on a physical body. It is calculated by a change in two body states; beginning and final states. The difference in two states expresses the (numerical) value of strain. Strain is equal to a change in size and shape of a physical body. Strain can be categorized in to two types; homogenous and non-homogenous.Homogenous strain is referred if the strain is equal the entire portion of the body while non-homogenous strain; the strain is equal to a portion of a body. Stress is equivalent to force per unit area. It is calculated by the intensity of internal forces performing within a body across imaginary internal surfaces. This results to externally applied and body forces. Stress is related to force while strain is related to deformation. In stress-associated propert ies, all materials have temperature dependent differences.Static fluids support the hydrostatic pressure; it will flow under shear stress. Moving viscous fluids supports the dynamic pressure (Samaniego â€Å"Stress, strain and fault patterns†). 2. Distinguish between joints and faults. What makes a fault active? In geology, joint is a fracture in a rock mass, which has no offset. It refers to non-lateral movement of one side relative to the other while a fault refers to a fracture in rock mass where one side slides laterally past to the other. The structure of a joint forms a solid and hard rock that stretches past its elastic modules.In any case, the rock fractures in a plane perpendicular to the extensional stress is paralled with compressive stress. Joints naturally exist when erosion removes overlying rocks. This reduces the compressive load and allowing the rock to expand laterally. In addition, cooling of hot rock masses and cooling joints forms joint (Joint 2007). Ther e are three major classifications of faults. These include normal, reverse and strike slip faults. The (tectonic) stresses due to plate motions were developed over time and breaks in the crust of the Earth. The rocks at uneven periods break up.This results to earthquakes. Normal faulting originated at the divergent boundaries while reverse faulting originated at convergent boundaries. Normal faulting is associated with crustal extension while reverse faulting is associated with crustal shortening. Lastly, strike-slip faulting originated at transformed boundaries (Reches â€Å"Faulting of rocks in three-dimensional strain fields II. Theoretical analysis†). 3. Explain what each type of unconformity implies about the sequence of geologic events. Four types of unconformity include; disconformity, nonconformity, angular unconformity and paraconformity.Disconformity refers to an unconformity between parallel layers of sedimentary rocks representing a period of erosion. Nonconformit y exists between sedimentary rocks and igneous rocks. The sedimentary rock lies above and deposited on the pre-existing and eroded igneous rock. Unconformity refers to a break in the continuity of sedimentary rocks caused by erosion. Paraconformity appears when the beds above and below are parallel; no erosion-al surface is present. In any case, the unconformity results to a separation and/or deposition of two rock masses causing the sequence of geologic events (Unconformity 2007).Works Cited â€Å"Joint. † 2007. The Columbia Electronic Encyclopedia, 6th ed. , Columbia University Press. 9 December 2007 < http://www. infoplease. com/ce6/sci/A0826522. html>. Reches, Z. â€Å"Faulting of rocks in three-dimensional strain fields II. Theoretical analysis. † 31 March 2003. Technophysics. 9 December 2007 < http://www. sciencedirect. com/science? _ob=ArticleURL&_udi=B6V72-48894N0-2S&_user=10&_origUdi=B6V9D-3X2HYRH-S&_fmt=high&_coverDate=05%2F20%2F1983&_rdoc=1&_orig=article&_ac ct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=ca2e0b329475a6f5a70a37b5eda89e86>.Samaniego, A. â€Å"Stress, strain and fault patterns. † 30 July 1999. Journal of Structural Geology. 9 December 2007 < http://www. sciencedirect. com/science? _ob=ArticleURL&_udi=B6V9D-3X2HYRH-S&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=715c8aab57dd7baa2d89a90c55869bbd>. â€Å"Unconformity. † Sci-Tech Encyclopedia. 9 December 2007 http://www. answers. com/topic/unconformity? cat=technology.

Article Review Of Risk From Vibration In Indian Mines Essay

The purpose of the article is aimed at raising concern on the implications of vibration on workers. Of particular interest is the risk on miners in Indian and the consequent effect relative to other areas of the world in terms of management and control. The paper scientifically analyzes how vibration occurs in a view to create our consciousness of related health consequences on the susceptible workers in mining firms. The author points to 1977 International Labor recommendation as touching the putting in place of regulations to protect employees from vibration through certain criteria that includes limitation of the duration of exposure per time, and encouragement of regular medical check up to quantify the present cumulative effects of the hazard. It discusses problems pose by vibration and legislative contribution in the exacerbation of the effects and submit in a thesis that there is a need to develop a practical management strategy for evaluation, monitoring and control of equipment-induced vibration in Indian mining industry due to severe ill-health mining poses on miners. In a view to understand approach at management of the resulting problems, the author types vibration into whole-body exposure and body segmental exposure. The categorization is equally aimed to assist in the understanding of the material which has different parameters in the determinant of magnitudes. The understanding of the materials shows that constant exposure to vibration result in both vascular and neural disorders. The author’s method procedurally involves itemization of notable machineries and tools commonly used in mining industries to demonstrate the incidence of repeated exposure. Secondly, is the gathering of information from literature review of medical implications of vibration induced disorder from three non-indigenous authors. Thirdly, the author theoretically formulates determination of threshold vibration frequency that is pathological for various systems of human body. The material researches into similar situation of vibration exposure in many regions of the world. The author progresses to evaluating the population of indigenous subject and quantifies the number of workers at risk in the two categories of exposure. In order to make provision for the author’s inability to measure optimum dose exposure per individual, there is presentation of a general formula to determine this from simple recording of exposure duration and equipment frequency. Finally, the author review and relate India’s legislative regulatory standard in the protection of workers to other developed nations like US, UK, and Canada. The author’s finding quantitatively speculates that projections of teaming population of Indians miners are exposed to forms of vibration. He qualitatively discovers warm climate interplay that probably results in Indian’s complications with peripheral neuropathy and musculoskeletal abnormality and less pronounced circulatory effects. Furthermore, the insufficient data finds it impossible to determined standard causative dose of health risks. All are compounded by the legislature unspecific and unscientific guidelines in the evaluation and control of the occupational vibration in mining industries. More importantly, the author dealt extensively on the health risk associated with mining vibration exposure. Section 2: Article Critique In the author’s thesis of the need to develop a practical management strategy for evaluation, monitoring and control of equipment-induced vibration in Indian mining industry due to severe ill-health it poses on large scale mechanization, the author fails to elaborate on past government effort as in the control and the positive or the negative outcomes. Review of effectiveness of strategic control in line with legislative policies in other developed nations mentioned is necessary in order to evaluate the current position of Indian in a standard comparative study. The author lays much emphasis on the health statistic without a review of historical mortality relevance to the severe ill health claimed by theories. Less data is gotten of hospital cases. The two researched mining industry in Indian cannot by any means, provide a generalized extrapolation of population of miners who are susceptible to health risks. Findings from concerned employees seem not to come up in the analysis. Since employees are directly involved in the study, one supposed that a provision for questionnaire who voice out issues from the direct sufferers. On the basis of information gap and undocumented studies of Indians’ miners on related issues, author’s interpretation of data is faulty. Though one may agree that the outcome of both author’s qualitative and quantitative results are products of limited resources. More so, since there is no indigenous research on the subject matter, more efforts need to be invested in indigenous research before any logical conclusion could stand acceptable. Furthermore, since it is yet unproven with field studies that certain dose of exposure is required for listed medical diseases, the theoretical measurement of vibration dose is only best left paralleled without any connection with the study. The relevancies of theory and formulas of vibration to a certain dose with the risk of developing neural or vascular disease need to be substantiated by real-time survey for consolidated acceptance. While one may be tempted to agree with the author’s conclusion, it would be safer to give the second chance of thorough review of indigenous materials in order to propose a more specific monitoring, controlling policy to safeguard the health of Indian miners. The orientation of the article needs to be more focused on regional policy unification of legislative measures. Reference Bibhuti B. Mandal, Anup K. Srivastava (n. d). Risk From Vibration In Indian Mines. Indian Journal of Occupational and Environmental Medicine, National Institute of Miners’ Health, Nagpur, India. Pg 1-5. (pdf format) Available at www

HR paper Essay Example | Topics and Well Written Essays - 500 words

HR paper - Essay Example As an HR, there is a great need to look into the above problem statement and redefine it to enable organization solve their current and future talent gaps as reviewed below. Most organizations fail to assess the gaps in terms of competencies and right skills required to meet future goals. Eventually, this leads to lack of required staff resources in the right location to meet the current and future workload. This lack of right individual with the right skills widens capability gap and finally pose a threat to organizational achievements. Additionally, most organizations fail to recognize employees as their greatest assets. They risks losing the few talented individuals to other competitors’ just because the organization fails to encourage, promote and invest in their staff resources. HR manager should lead the organization in rooting out this mentality and instead invest in continuous trainings that build capability workforce to address the organization’s future skill gaps. Due to scarcity in skills, most organizations find it very expensive to hire staff to address the skills gap. Most critical skills attract a market premium for those organizations that fail to develop and retain key skills. The cost of training and developing critical skills has remained high for most organizations hence making such necessary expertise not affordable. Rapid technological changes continue to remain a major challenge to most organization in addressing capability drive. This creates business environment with a more complex operations as skills evolve and become obsolete more rapidly. As an HR, there is a need to establish a proper knowledge and understanding of the global market and get the organization on toss with the changing market trends and technology so as to identify the relevant skills required in today’s world of production (Emmerichs & Marcum 2004). Based on the fact that most graduates are â€Å"half baked†, they get employed

Feasibility Of Atomic Bombings In Hiroshima And Nagasaki Essay

Feasibility Of Atomic Bombings In Hiroshima And Nagasaki - Essay Example This paper will look at the usage of atomic bombs on Hiroshima and Nagasaki from the perspective in three dimensions and stages, how it impacted the situation in present, near future and longer future. Scenario behind Hiroshima events: There was a built up towards the Hiroshima and Nagasaki bombing event, and it did not happen without a reason or in a fortnight, series of events led to the occurrence of this, and it can be said that the threat was in the atmosphere ever since 1942. Events like Peal Harbor and Mid way Island incident further ignited it and can be termed as the possible reasons towards Hiroshima and Nagasaki events. Short term outcomes: In short term, it lead to the victory of the allies, while the Normandy operation, Pearl Harbor were hall marks of recent days in the Second World War, and a solution was sought. Japan was going all guns and exploiting anything possible and in sight, thereby they had to be controlled. The single event of Pearl Harbor speaks for the type of offensive intentions they possessed. Their actions were indiscriminate on many fronts pertaining to the non military and civilian areas attacks. The consequence of using atomic bomb was total destruction of axis. Leaving them crippled. The atomic bomb was a death blow and a last nail in the coffin, which led to complete surrender in no time. this had a direct impact on the German moral, and their troops surrendered in no time. A warning to Nazis: The atomic bomb on Japan was a clear warning to Germany. If they did not halt their activities, Berlin, Frankfurt, would be the next target. Thereby this action had great repercussions and all to the... Scenario behind Hiroshima events: There was a built up towards the Hiroshima and Nagasaki bombing event, and it did not happen without a reason or in a fortnight, series of events led to the occurrence of this, and it can be said that the threat was in the atmosphere ever since 1942. Events like Pearl Harbor and Mid way Island incident further ignited it and can be termed as the possible reasons towards Hiroshima and Nagasaki events. Short term outcomes: In short term, it leads to the victory of the allies, while the Normandy operation, Pearl Harbor was hall marks of recent days in the Second World War, and a solution was sought. Japan was going all guns and exploiting anything possible and in sight, thereby they had to be controlled. The single event of Pearl Harbor speaks for the type of offensive intentions they possessed. Their actions were indiscriminate on many fronts pertaining to the non-military and civilian areas attacks. The consequence of using the atomic bomb was the total destruction of the axis. Leaving them crippled. The atomic bomb was a death blow and a last nail in the coffin, which led to complete surrender in no time. this had a direct impact on the German morale, and their troops surrendered in no time. A warning to Nazis: The atomic bomb on Japan was a clear warning to Germany. If they did not halt their activities, Berlin, Frankfurt, would be the next target. Thereby this action had great repercussions and all to the positives in terms of the Allies action and strategies.

Analyze the political legacy of John A. Macdonald Essay

Analyze the political legacy of John A. Macdonald - Essay Example During this time, radical changes occurred in the country. Among these changes was the process of Confederation, or the act of bringing together all of the individual territories under the dominion of one common government. Aside from these political accomplishments, Canadians also remember Macdonald for his personal impacts in the economy and culture of 19th century Canada. He was, in fact, a prominent landowner, lawyer, and business during that time. However, like any of the greatest politicians in modern history, Macdonald is not remembered solely for his contributions to the political accomplishments of his country, but for the cultural impact he made on the citizens and future generations who inherit that legacy. In leiu of this legacy, John A. Macdonald has been called a â€Å"pragmatic statesman†, and he earned the title of Old Chieftain (CBC). Macdonald is popularly known for these nicknames and, more importantly, for uniting the nation with his central vision and the construction of the world's longest railway. Despite personal hurdles, albeit with the help of alcohol, he laid the foundation for modern Canada. This is why some have labeled him the â€Å"Architect of Modern Canada† (CBC). ... John’s father, Hugh, unsuccessfully managed a store in the new country, causing even more difficulty within the family. Meanwhile, John was an excellent student and attended a rather prestigious school in Kingston. At the age of 15, nearly 10 years after arriving in Canada, John completed his formal education. At this age, his family expected him to stay home to work for the common success of the family. John did not object to coming home to help the family. Nevertheless, Not attending the university limited Macdonald’s ability to pursue certain kinds of careers outside of the home, such as the practice of writing (Pope). The family, however, decided that Macdonald’s future was best served by a university education. They decided that becoming a lawyer was the best option (Carloneil). Hugh Macdonald had noted how much his son was not interested in following in his footsteps, and he recognized that, because of his own failing business ventures, he needed his son fo r financial support. As a result, Macdonald was forced from a very young age to start earning money (Pope 6). After completing his law education, Macdonald earned certification by the Law Society of Upper Canada and took an apprenticeship under a fellow Scottish lawyer. Macdonald managed the law office from time to time and, after his teacher’s death in 1834, he returned to Kingston in 1835 to practice his own law (Carloneil). During his time as a young lawyer, Macdonald was able to financially support his family and to make connections that would remain with him for the rest of his political life. He sought out publicity by joining organizations within the town, taking high-profile

Crime Analysis Why Does Detroit Have Such a High National Murder Rate Assignment

Crime Analysis Why Does Detroit Have Such a High National Murder Rate - Assignment Example In addition, the media placed Detroit as the 2nd city in terms of murder cases in the entire U.S (Fisher, 2013). However, in 2013 the city’s rate abridged significantly though this still equaled with New York statistics whose population is far beyond that of Detroit by 11 times (Crime statistics, 2013). Hence, has become Murder City having 333 homicides of all kinds in 2013 despite analysts contending that was the lowest figure compared to other studies (The Washington, 2014). Most murders occurred between acquaintances, with people involved either in criminal activities or in domestic violence as evidenced by statistics from previous years. Based on already compiled data, reports cite it is a common scenario for gang members to turn on each other. Drug deals going bad were another reason for murders between people who knew each other. For instance, two teenagers were shot and found dead lying on a field facedown after having purchased marijuana from their local supplier. There were reports of domestic violence whereby spouses killed each other, parents killing their children or children terminating lives of their parents. Logan, a police chief in Detroit, gave an example of a woman who stabbed her eight-year-old girl and cited it as a typical scenario experienced in 2012 (Fisher, 2013). Logan further contended America currently experiences increased cases related to gun shootings but Detroit is the epicenter. Gun violence is something very ordinary in Detroit as most people own guns either legally or illegally. According to FBI reports, gun assault increased tremendously over the past years whereby 532 armed crimes were reported for every 100, 000 residents in 2010. The city’s respective authority went ahead to devise a policy whereby people were to hand over their guns at a fee, no questions asked. Its purpose was to reduce the number of guns in Detroit. It was a great failure as gun-related crimes are still a big problem in the

Software engineering Assignment Example | Topics and Well Written Essays - 1250 words

Software engineering - Assignment Example Manager will hold administrative rights and will only be generating administrative orders. The designed software will minimize the need of paper work at the company. A centralized database will be deployed which will remove many issues such as maintaining records twice or inconsistent data. Through database techniques such as transaction roll back, recovery and cascade delete/update, the system will always contain updated and valid data. RUP alongwith UML has been used to design the software. RUP is based on UML and it ensures the production of a high quality software which meets the need of the clients and the users within the alloted time and budget. Part 1 – Development Plan 1. ... Analysis and Design: Analyze and design the system to be a feasible solution -Economic feasibility: The system should be designed within the allotted budget and time -Operational feasibility: The transactions are secure and cannot be tampered. The transactions can be rolled back, in case of a return back of an order. -Technical feasibility: Software, hardware and network issues should be as less as possible. 3. Implementation: Follow Best Practices 4. Testing: Develop Test cases and test the system against the following features: -Functionality: Does it provide the correct functionality? -Reliability: Is the system free of defects and fault tolerant? -Performance: Is the system’s flow smooth enough to be run easily as a daily process? 5. Deployment: -Deploy the system -Provide user manual for the system -Release Documentation for further maintenance of the system -Develop training sessions Part 2 – Use Case Model Create a Ticket: Usecase Create a Ticket Actor Salesperso n Purpose Enter Details about a Product Overview Whenever a new product is taken to the store, a new ticket will be created for the product in which its details will be listed. These tickets will help the customers in instant shopping. Type Primary Cross Reference A new product with no ticket must exist in the stock Actor Action System Response 1. Click on create ticker Return a ticket interface 2. Fill details and enter Save Validate details and show confirmation message Check Price: Usecase Check Price Actor Salesperson Purpose Check the price of an item using the ticket Overview On the request of a customer, any item’s price can be checked through the system immediately using the tickets Type Primary Cross Reference Create a Ticket Actor Action System Response 1. Open Ticket Return the details